For renters facing a renewal

The renewal letter came. You have about thirty days and no idea whether the number is fair.

A renewal increase arrives with a figure and a deadline, and nothing explaining either. Here is how to find out whether it follows the market or just follows the calendar.

Thirty days, four moments.

1

The letter arrives

It names a number and a date. It does not name a reason. Most renewal increases are set by a policy, a spreadsheet, or simply last year plus a percentage, and none of those have looked at your unit.

2

The quiet math

Moving costs real money. A new deposit, a truck, time off work, application fees you will not get back, and a week of your life. The increase is often priced against your cost of leaving rather than against the market.

3

You check it

Inktrue prices your unit against leases actually signed nearby in recent months, then adjusts for your specific attributes. Not the building average, not the neighborhood average. The unit you live in.

4

You reply with a document

Either the increase tracks the market and you sign without the doubt, or it does not and you have something to send back that is not an opinion. The report reads the same whoever ran it, which is exactly why it travels.


Your increase against a market that moved.

We look at where rents in your area have gone over the past year, how quickly vacant units are being taken, and whether the number of available units is growing or shrinking. A softening market and a tightening one justify very different letters. All of it is printed in the report, in plain language, with no jargon to decode.

What you get

A number you can name.

You learn whether the increase is in line with the market and what the difference is per month, so the conversation is about dollars instead of feelings.

How it feels

Renewal season stops happening to you.

There is a particular helplessness in a letter that sets your largest monthly expense with no explanation. Having the document ends it.

Section four of the report reads the rent trend, how fast units are leasing, and how much supply is available.